Tiffany & Co. is engaging new customers.
The photogenic men, who are a real couple in New York City, are pictured on a stoop for Tiffany's "Will You" campaign, next to a picture of two rings.
"Will you promise to never stop completing my sentences or singing off-key, which I'm afraid you do often?" the copy reads. "And will you let today be the first sentence of one long story that never, ever ends?"
Tiffany rep Linda Buckley told ELLE in a statement that love stories come "in a variety of forms." "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional."
While it is still noteworthy that an iconic company like Tiffany is using same-sex imagery to advertise, the strategy has become increasingly common as gay marriage gains popularity. Advertisers such as Cheerios, Honey Maid and Ray-Ban have already paved the way.