Time Inc. To Launch Online Lad-Mag... "More Humor Than Chicks"...

THE long-awaited on line 'zine for lads that has been under development at Time Inc. for a year,, is slated to debut on Feb. 22, Media Ink has learned.

The project, which was envisioned as a weekly magazine but scrapped, is being edited by former Maxim and Details Editor Mark Golin. It will be online only and will debut with advertisements from beer, automakers and fashion advertisers.

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