Times Square Recycle Billboard Made From Recyclables

I was scouting near Times Square on Friday when I noticed this neat new billboard on 7th Ave...

Apparently, it's promoting Best Buy's electronics recycle program, and if you look closely...'ll see that the letters are actually made from recycled electronics!

I wish they had made it a little bit more clear what the incentive is to lug my old VCR all the way to Best Buy versus just tossing it in the garbage...Maybe they just want to make more billboards like this? (Ha, I'm being facetious, of course - see the comments for why you shouldn't just throw this stuff away).

Either way, neat sign.


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