Tinder Plus Just Launched, But You Have To Pay A Lot More If You're Over 30

You can now undo accidental left swipes -- but the ability to do so will cost you more if you've bid farewell to your 20s.

Popular dating app Tinder has officially launched Tinder Plus, a paid upgrade that allows users to undo accidental left swipes (meaning they said "no" when they meant to say "yes") by using the "Rewind" feature. The upgrade also allows users to connect with people in other cities, not just with people near them, using "Passport."

Here's the catch, though: If you're between 18 and 29 in the United States, Tinder Plus will cost you $9.99. Once you hit the big 3-0, however, you'll have to pay $19.99, Tinder rep Rosette Pambakian told The Huffington Post.

In the United Kingdom, the cutoff age is even younger, she added: If you're over 28, Tinder Plus will cost you £14.99, up from £3.99 for users ages 18-27.

Here's what Pambakian had to say about the price differences:

Over the past few months, we’ve tested Tinder Plus extensively in several countries. We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were adopted very well by certain age demographics. Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about TinderPlus, but are more budget constrained, and need a lower price to pull the trigger. Globally, the two most common prices for Tinder Plus are $9.99 for more developed countries and $2.99 for emerging economies.

So if you're a fan of Tinder Plus' features and have a big birthday coming up, get your cheap swipes in while you can.

H/T BuzzFeed



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