Tiptoe Through the Tulips: A Floral Runway for Marimekko on Notcot

WATCH: FASHION SHOW: A Pastoral Scene at Marimekko Spring/Summer 2010

"What sorts of beautiful places might beautiful girls walk through?", the set designer wondered. It was going to be a Spring show, and in hindsight the answer seems so natural. The flower garden that frames the runways at Finnish design firm Marimekko's Spring/Summer 2010 show was a stroke of insight that rivals any of the outfits that walk through it. Naturally, great set design can complement a show's clothing design, and, besides that, it makes for much more interesting videos.

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