Tmall Sets Out On Campaign To Help Chinese Merchants Crack Overseas Markets

(Yicai Global) June 13 -- Tmall, an e-commerce site run by internet juggernaut Alibaba Group Holding Ltd. [NYSE:BABA], has officially unleashed a campaign dubbed ‘going out to sea’ to help Chinese merchants access overseas markets using its platform as a springboard.

Merchants who already have a Tmall store can sell their products to overseas clients via these shops without setting up an overseas operating team or fretting over cross-border logistics, payment and product translation issues if their products are of export-quality and satisfy qualifying requirements, online media outlet quoted Tmall as saying.

The ‘going out to sea’ initiative will also debut on Lazada, Southeast Asia’s largest online marketplace controlled by Alibaba Group, serving six countries there, including Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam.

Relying on Tmall’s infrastructure in trade, payment, logistics, marketing, data and technology, the campaign will help Tmall copy and implement its e-commerce ecosystem in Southeast Asia, India and the global market, the company said.

Tmall Supermarket’s Hong Kong site, which began trial operation in April, will also officially open today, offering next-day delivery of goods to consumers.

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