NBC's 'Today' Debuts Its Very Own Super Bowl Ad

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Get ready to add some "Today" to your Sunday.

The anchors of NBC's "Today" have put together their very own Super Bowl ad, set to air during the big game this Sunday, Feb. 1. Created by director Mat Whitecross, the spot features Coldplay's "A Sky Full of Stars" and follows the morning show co-hosts as they make their way through the streets of New York City, finally reaching their home at Rockefeller Plaza.

The co-hosts gave a sneak peak of the ad during the show Friday morning.

"Matt, I really believed you in the role of 'Matt Lauer,'" Guthrie said.

Lauer joked that even though the ad is 30-seconds long, all people will care about are the one or two seconds that the "Today" show puppy is on the screen.

"That thing is going to air in the Super Bowl," he said, "and you know what everybody's going to say? 'That puppy is so cute!'"