BLACK VOICES

Tommy Hilfiger Talks 90s Hip-Hop Influence On His Brand: ‘It Took Us Away From Our Roots'

BEVERLY HILLS - FEBRUARY 28:  (L-R) Designer Tommy Hilfiger and recording artist Usher attend the Los Angeles Dream Dinner be
BEVERLY HILLS - FEBRUARY 28: (L-R) Designer Tommy Hilfiger and recording artist Usher attend the Los Angeles Dream Dinner benefiting the Martin Luther King Jr., National Memorial at the Regeant Beverly Wilshire Hotel on February 28, 2006 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images).

Before Russell Simmons, Diddy and other rappers became fashion conscious and began making their own clothes, hip-hop style in the 90′s was distinctly designer label friendly.

Iconic fashion designer Tommy Hilfiger saw the potential buying power of hip-hop culture early and recruited the era’s top acts to wear his signature line Hilfiger, including Usher, Snoop Dogg and the late Aaliyah.

Read more on The Grio

CONVERSATIONS