Tomorrow will not be like today. Today you will experience the slowest rate of technological change in your lifetime. Tomorrow, it will be faster and the pace of change will continue to increase. Managing this change and learning to adapt will separate the successful from the extinct. Adapt or die.
That's what the 6th Annual Media Technology Summit is all about. On October 23, global trailblazers, innovators and investors will gather at the Time & Life Building in New York City to talk about our Connected World. From Fortune 500 executives to venture capitalists, from entrepreneurs to luminaries, we're connecting social media, mobile, advertising, big data, cloud services, Internet, e-commerce and consumer engagement.
If you want to challenge paradigms and forecast what future trends and innovations can be seen over the horizon, the 6th Annual Media Technology Summit is for you. (It's not too late to register!) It's all about creating successful strategies for a Connected World.
What a Difference a Year Makes
Our homes have gotten hooked up in the past twelve months too. From companies like Nest, which is making smarter smoke and carbon monoxide detectors, to companies like August, which is revolutionizing the way we lock and protect our homes. AT&T has brought its Digital Life home automation service to more than a dozen markets in the past year, providing one-stop shopping for a complete Connected Home.
The public Internet has gotten better and faster than ever before as well. Google has led the charge with Google Fiber, which is giving us access to the Connected World at speeds never before seen in the home market ... at prices that aren't prohibitive. Google Fiber has prompted a tech renaissance in Kansas City, inspiring startups to open up shop there to stay on the cutting edge of the Connected World. Other companies, like Verizon and Gigabit Squared, are bringing gigabit Internet to other parts of the country that Google hasn't hit yet.
The Connected World and Me
I've become more of a Quantified Executive than ever before. I wear a Jawbone UP bracelet, have a Withings Pulse in my pocket, a WS-50 Withings scale in the bathroom, a Withings blood pressure cuff by my bed. I walk every day with a Polar Bluetooth Heart Monitor strapped to my chest, log every morsel of food I put into my body and I'm correlating data between the Withings, MyFitnessPal, UP and RunKeeper Apps in Excel. I'm probably generating several MB per week just quantifying myself. Oh, BTW, I've lost 45 lbs. since I started doing this at the end of May.
The Pace of Change is Relentless
- Moore's Law states that, "the number of transistors on integrated circuits doubles approximately every two years." This isn't accurate, it's more like one year, and the rate of change is accelerating. But it does speak to the idea of exponential growth.
- Metcalfe's Law states that, "the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2)." The math here is questionable too, but it is very obvious that the value of a network increase with the addition of each additional user, the only question is - by how much?
- The Law of Accelerating Returns states that the rate of change in a wide variety of evolutionary systems tends to increase exponentially. This is the least obvious of the three laws, but understanding the exponential rate of technological progress is critical to understanding how consumer behavior is likely to evolve in, what will now feel like, a very short time period.