For the countless devotees who have made his books bestsellers and his retreats religious experiences, Tony Robbins is a guru. But don't tell him that.
The new documentary "Tony Robbins: I Am Not Your Guru" offers an unprecedented look at the life coach's annual six-day seminar, where 2,500 people gather to learn from Robbins' outsize counsel. Joe Berlinger -- the director known for gritty documentaries about the West Memphis 3, Chevron and Whitey Bulger -- was the first person allowed to bring a camera crew to the Florida retreat. Berlinger has since fashioned a serene snapshot of the Robbins phenomenon.
The movie's first trailer is now online. "Tony Robbins: I Am Not Your Guru" premieres on Netflix and opens in theaters on July 15.