Kellogg's sponsorship of Atlanta's Gay Pride March and outspoken support of the lesbian, gay, bisexual and transgender (LGBT) community has incensed a national right-wing organization.
On Facebook, members of the American Family Association slammed the appearance of an advertisement featuring Kellogg's icon Tony the Tiger, which touted the international food corporation's pro-LGBT accomplishments.
“At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged,” the ad, which appeared in Altanta's Pride Guide, reads.
A blog which ran on CNS News's website was similarly critical of Kellogg's move.
"Apparently, Tony the Tiger wants to make sure you and your kids 'wear your stripes with pride,' gay pride that is," the blog, written by Michael Morris, read. "Worst of all, though, the 'PRIDE' ad didn’t even get the pun right. Tigers don’t belong in 'prides,' let alone pride parades."
UPDATE: Mark King, Kellogg's Global Head of Diversity, released the following statement to The Huffington Post:
"Kellogg is firmly committed to diversity and inclusion and puts a tremendous amount of effort toward ensuring equality through our policies, benefits and culture. We are honored to have been named a Top 50 company for Diversity by DiversityInc, and for achieving a perfect score on the Human Rights Campaign’s Corporate Equality Index.”
The ad's sentiment echoes those of other corporations which have spoken out in support of LGBT rights. In 2013 and 2014, Lucky Charms has launched a #LuckyToBe campaign asking consumers to share a photo of themselves and “how you make our world colorful” on social media. Although that campaign did not reference the LGBT community in any specific way, the General Mills brand nonetheless received praise from a number of advocacy groups, including GLAAD, which called the company's move "a smart business decision."