Top 10 Most Memorable Marketing Moments of 2013

NEW YORK, NY - AUGUST 25:  Miley Cyrus performs during the 2013 MTV Video Music Awards at the Barclays Center on August 25, 2
NEW YORK, NY - AUGUST 25: Miley Cyrus performs during the 2013 MTV Video Music Awards at the Barclays Center on August 25, 2013 in the Brooklyn borough of New York City. (Photo by Jeff Kravitz/FilmMagic for MTV)

As we look to finish up the year and put 2013 behind us, it's always fun to reflect back on what made it all so memorable. Since year-end lists are one of the best parts of the season, I thought I'd do my own version: The top ten most memorable marketing moments of 2013.

Here goes:

10. Jersey Shore: Bringing it Back. Jersey Shore gave us the "comeback" story of the year, making us all so very proud ... with some boardwalk fries on the side.

9. Abercrombie & Fitch: Targeting. A&F forced us to decide if we can acknowledge the brand's effective targeting or if we simply want to walk away from what feels like bad karma.

8. Guinness: Turning the Tables. I love when a brand changes a paradigm, and that's exactly what Guinness did with its beer advertising this year. No beaches, no bikinis, no male stereotypes.

7. Cheerios: Reflecting Our Culture. Likely without realizing it, Cheerios put a stake in the ground by representing our society and sticking by it.

6. Asiana Airlines: Handling a Crisis. If there's no one thing Asiana Airlines taught us this year, it's how to handle a crisis with professionalism, care and transparency.

5. Paula Deen: Lessons Learned. On the flipside, we saw brand Paula Deen not handle a crisis so well, something we can all learn from.

4. Miley Cyrus: Twerking. This was a big year in pop music with Katy Perry, Lady Gaga and Beyonce all competing for attention and downloads. No one stole the show more, from a brand perspective, than our little girl Miley.

3. Kmart: I Shipped My Pants. Kmart used simple humor to put the brand back in our consideration set. The campaign also demonstrated how online video can go mass, in a heartbeat.

2. Univision: Numero Uno. Univision showed us the sign of the times when the network went number one, beating out the big guys.

1. Prince William: The Royal Dad. The biggest birth of the century launched the brand of the world's now most famous Dad.

Ok, two more just for fun:

Honorable Mention: I've just got to give a shout out to Volvo and their Epic Split with JCVD. Super creative, especially given this was a campaign to highlight specific features in a truck!

Brand of the Year: This 100-year-old brand started out with "Dunk in the Dark" and kept it fresh all yer long ... Bravo!

What a year! Did I miss anything? What's your experience? JIM.