When it comes to lesbian, gay, bisexual and transgender (LGBT) inclusive brands, technology and entertainment rule the roost, according to a new survey.
The YouGov BrandIndex named YouTube as the best-perceived brand by the LGBT community, followed closely by
Netflix and Amazon.com in second and third place, respectively.
Meanwhile, other brands showed impressive growth, with regard to LGBT consumers' perception. Capital One made the largest gain in perception by the LGBT community during the first half of this year.
Among those to drop out of the top 20 are Disneyland/Walt Disney World, Apple, Comedy Central and Starbucks.
YouGov researchers reportedly asked respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Results were then filtered for respondents who identified LGBT.
Read more about the survey here.
Check out the top 20 LGBT brands below:
