Toronto police officer Luke Watson got a striking makeover in an effort to take a stand against homophobia and anti-gay discrimination.
In honor of the International Day of Pink, Watson dyed his blond hair a fiery fuschia while colleague Ryan Willmer captured the transformation on social media. Watson showed off the new 'do when he and Willmer visited area schools April 8.
And it isn't just a quick and temporary style shift, either. As the New York Daily News reported, Watson vowed to keep the colorful coiffure an additional week for every 1,000 retweets his picture received on Twitter, with an additional day added for each 100 tweets.
At the time this story was first published, the photograph had received over 2,500 retweets.
Launched by two straight high school students in Nova Scotia, the International Day of Pink is aimed at "celebrating diversity and raising awareness to stop homophobia, transphobia, transmisogyny, and all forms of bullying," according to its official website.
"The Day of Pink is more than just a symbol of a shared belief in celebrating diversity -- it’s also a commitment to being open minded, accepting differences and learning to respect each other," officials write on the site.
Bravo, Watson and Willmer!