Toy Ad Uses Beyoncé Song To Smash Gender Stereotypes

A new toy store ad is receiving high praise for a simple but meaningful reason.

Smyths Toys Superstores, which sells toys across Ireland and the U.K., released a new ad that shows a little boy singing a version of Beyoncé’s “If I Were a Boy.”

Titled “If I Were a Toy,” the ad shows the boy imagining what life would be like if he were, as the song suggests, a toy. He flies through the air like a rocket, rides a motorcycle and most notably, gets to be “queen of the land” in a beautiful gown.

The little boy’s foray into royalty received much attention. People praised the ad for smashing gender stereotypes, which traditionally suggest the only girls should play with princess and queen dolls.

Kudos indeed.