Transforming Advertising for 2010?

Do we have enough outside thinking? Are we covering off on all the critical issues that the advertising industry faces? Will the tone be one of posturing or blunt reality be it good or bad?
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As an active board member of the American Association of Advertising Agencies, I always look forward to attending the annual conference. There are few non-client gatherings I make it a habit to attend annually and the fact that Huffington Post is graciously providing this very forum speaks volumes to the influence our industry has. Thanks to Arianna and her people for their participation.

The theme this year is Transformation, something Nancy Hill has been aggressively (and successfully!) pursuing since her first day. Even the nature of this event provides evidence, as the media and leadership conferences have been combined in order to tackle the many mutual, strategic issues that do not exist in a silo.

I do wonder if ultimately the programming will be able to live up to the tall order a transformation-themed conference promises. Do we have enough outside thinking? Are we covering off on all the critical issues that the advertising industry faces? Will the tone be one of posturing or blunt reality be it good or bad?

We shall see.

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