TripAdvisor Scandal: Are Reviewers Being Reimbursed?

The content of the travel review site TripAdvisor is under scrutiny days after it came to light that several hotels were reimbursing visitors for positive reviews.

According to the Daily Mail, the website's administrators are looking into whether or not the Cove Hotel in Cornwall, England, gave discounts to visitors who followed instructions left in their rooms to get free upgrades by becoming "brand champions."