The ad, titled “Cards,” is one of two released on Monday, days after the campaign paused all advertising as it reevaluated its strategy amid sinking poll numbers and a change in leadership. The spot shows a woman holding up cards calling Biden “weak” and claiming he has “embraced the policies of the far left”:
The counter-ad is part of the organization’s $10 to $15 million campaign against Trump, with most of the spots using the words of rank-and-file members of the party who’ve turned against the president, saying they’ll vote for Biden. Their website contains hundreds of testimonials, along with a form where voters can submit their own.
Last month, the group told The Washington Post that many of the spots will air in swing states, including North Carolina, Arizona, Pennsylvania, Michigan, Wisconsin and possibly Florida.
Trump maintains consistently high approval levels within his own party. Gallup’s July survey found that 91 percent of Republicans approved of the job he was doing, making it unclear how effective such ads will be in persuading voters.