The exodus came after Carlson on Monday warned viewers of his popular show on the conservative cable network that Black Lives Matters protests sparked by the police killing of George Floyd were “not about Black lives, and remember that when they come for you.”
T-Mobile CEO Mike Sievert, responding to a Twitter user on Tuesday asking if the telecom giant supported Carlson’s message, wrote back: “It definitely is not. Bye-bye Tucker Carlson! #BlackLivesMatter.”
Other advertisers followed with confirmations on Wednesday.
“The ABC advertisements were placed on the show without our knowledge by third party media buyers who were unaware that we do not advertise on the show, and they have now been notified not to place any further ads,” an ABC spokesperson told the entertainment site.
After the segment aired, a Fox News spokesperson said, “Tucker’s warning about ‘when they come for you’ was clearly referring to Democratic leaders and inner city politicians.”
Papa John’s said Thursday it would stop advertising on all opinion-based shows, Bloomberg reported.
Carlson has repeatedly trashed protesters as national unrest grows over police brutality and racism. This week, he even took issue with a CNN town hall in which “Sesame Street” characters explained the protests.
He’s been here before. In 2018, Carlson’s show faced an advertiser boycott when he said immigrants made the nation “poorer and dirtier.” In 2019, he again prompted an advertiser exit by declaring that white supremacy was a hoax.
Meanwhile, Carlson has sold his stake in The Daily Caller, the conservative digital outlet he co-founded a decade ago, so he can focus on his Fox News show, The Wall Street Journal reported.
“I’m just too absorbed in what I’m doing,” Carlson told the Journal. “I wasn’t helping in any way, because I’ve got an hour to do every night” on Fox News.
CORRECTION: An earlier version mentioned SmileDirectClub as an advertiser that severed ties with “Tucker Carlson Tonight.” A spokesperson said that the company ended a run of commercials on various news outlets in May and that the decision was “not a political stance.”