Every Twitter “scandal” has a similar progression.
First, a brand tweets an offensive or objectively funny thing, like McDonald’s did when its corporate Twitter published threw shade directed at President Donald Trump.
Then, typically, the brands will attribute the errant tweet to a hack or a rogue employee ― and occasionally they will issue an apology.
Last but not least, the rest of the internet makes fun of them or promises to boycott, and then we all move on.
But some Twitter campaigns should not be forgotten, because they are very bad, and also serve as a warning to the next generation of tweeters: Stop tweeting. Delete your account. You’re going to ruin your life.
Now come downstairs for dinner.
Love, your dad, @andybcampbell.
We digress. Here are some egregiously bad tweets by brands:
This tweet was sent out during a presidential debate between Barack Obama and Mitt Romney in 2012. Obama's grandma died in November 2008. This tweet is offensive.The company later said
that an employee accidentally tweeted from the KitchenAid USA account, rather than their personal, and noted that the person was fired. But no kitchen appliance can clean up that mess.
We can't show you this one here, because it's extremely graphic. What we can do is give you the link to our story about the tweet
from 2014, which uses a bunch of fancy technology to hide the image from you.
Basically, the airline tweeted to a customer alongside a photo of a woman doing terrible things to herself with a model airplane, saying, "We welcome feedback, Elle. If your travel is complete, you can detail here for review and follow up.”The fallout from that tweet was legendary. You've been warned.
Yet another disgusting joke about women! Durex South Africa apologized
for this one, but that's no excuse for a contraception company that should be celebrating sex, rather than... whatever that was.
Heh. We actually take back our aggressive headline for this one. Everyone loves a good Half Baked moment
, when an employee decides that they're ready to leave their job for other opportunities. We're not sure whether that worker was canned or quit, but StubHub doesn't need them - they're still making apologies on Twitter years later