So you have a Twitter and Facebook account. Great! But what exactly are you doing with it?
Turns out, many nonprofits are not effectively using these tools to gain and connect with supporters, a new study by Bridgespan.org reveals.
"In the rush to 'go social,' many nonprofits are failing to think through their strategy," the authors note in "Tweeting For A Better World."
Users aren't going to Twitter and Facebook to hear press-release speak. They want genuine, community-minded engagement that inspires conversation and a reason to get involved in a cause.
Sound daunting? It doesn’t have to be.
Read through our slideshow below of Bridgespan's top 5 social-media tips that will help you recruit new fans, spread your message and better engage with your current supporters.