Queer Voices

Tylenol's 'For What Matters Most' Re-Imagines Norman Rockwell Painting With Lesbian Moms

A new commercial for Tylenol re-imagines one of Norman Rockwell's most iconic works with a group of diverse families, including a pair of lesbian moms who are raising their children with one partner's ex-husband and another adult.

Deemed "For What Matters Most," the new campaign features three modern families, including the Beser Carr Schneider Musich family, recreating the holiday dinner scene captured in Rockwell's "Freedom From Want" painting.

"We’re not a broken family, or a fixed family," the Beser Carr Schneider Musich clan explains. "We’re a super-family."

The videos are narrated by Rockwell's granddaughter, Abigail Rockwell.

"Norman Rockwell painted America's story for 60-plus years," she explains. "Our definition family is now expanding and blossoming ... the core of Norman Rockwell’s work is about coming together, just being present for each moment."

She concludes, "Family is what you make it out to be.”

The campaign follows a number of gay and lesbian-inclusive efforts from a number of high-profile companies, including Target, Microsoft Outlook and Allstate Insurance, but nonetheless breaks fresh ground by featuring a family with four unique parents.

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