BUSINESS

Uber Unveils 'Movement' Tool To Help City Planners Better Analyze Traffic Patterns

Smart infrastructure decisions help everyone, including Uber.

Ride-hailing giant Uber says it will offer city planners and other researchers a rare peek behind the curtain and open up access to its trove of traffic data.

The new service, called Uber Movement, is essentially a dashboard through which users can interact with anonymized trip data in aggregate, allowing researchers to study both broad traffic patterns and more granular neighborhood data on an hourly basis throughout the day.

Uber’s motive here isn’t purely altruistic. In addition to helping government officials better understand their cities, the company undoubtedly hopes the information will lead to smarter infrastructure investment decisions, thereby benefiting Uber as well.

“We don’t manage streets. We don’t plan infrastructure,” Andrew Salzberg, Uber’s chief of transportation policy, told Wired. “So why have this stuff bottled up when it can provide immense value to the cities we’re working in?”

A screenshot provided by Uber shows traffic in Washington, D.C. via the company's new "Movement" tool.
A screenshot provided by Uber shows traffic in Washington, D.C. via the company's new "Movement" tool.

Uber initially opened the service to Manila, Philippines; Sydney; and Washington, D.C., as a trial, and says it will add more cities in the coming weeks. Eventually, the company says Movement will be “freely available to the public.”

While Movement’s potential benefits are great, traffic planners may want to temper their expectations. A similar program implemented by Uber in Boston in 2015 has so far failed to deliver, with The Boston Globe concluding it has “not lived up to [the] hype so far.”

“While the data has been very useful in understanding the growth of [transportation network companies] and their service profile in the city,” Boston CIO Jascha Franklin-Hodge told The Boston Globe, “we’ve not had a lot of big success in putting the data to use in a more planning-oriented context.”

It’s interesting timing for the announcement. Last week, Uber sparred publicly with the New York City Taxi & Limo Commission, which wants access to the company’s rider destination data, something it currently requires of taxis in the city. 

HuffPost

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