"Undercover Boss" is supposed to reveal the good, bad and ugly of everyday workplaces by inserting senior executives into their own companies -- you guessed it -- undercover. But Sunday night's episode just uncovered a wildly sexist CEO.
The episode featured Doug Guller, CEO of Bikinis Sports Bar & Grill, going undercover and attempting to "improve" his business from the inside. By the end of the hour-long program, Guller had fired a bartender for wearing a t-shirt instead of a bikini during work, and offered to pay for another employee's breast augmentation surgery if she showed improvement and became a "rockstar" at her job.
Similar to Hooters' business model, Bikinis Sports Bar & Grill's waitresses wear skimpy outfits -- string bikini tops and short shorts in this case -- as their work uniforms. According to CBS, Guller "welcomes controversy and proudly refers to his chain of restaurants as 'breastaurants.'"
Guller before and after his "Undercover Boss" transformation.
At the end of the episode Guller reveals his true identity and confronts Jessica about her choice to not wear a bikini top. He tells Jessica that it was a "big bummer,” and proceeds to fire her.
Many people took to Twitter to voice their outrage about Guller's actions and the episode in general:
Total (misogynistic) fail.