Parenting

This Company Will Give Your Baby A 'Unique' Name For $31,000

01/28/2015 02:36pm ET | Updated January 28, 2015

If you don't want to name your baby Liam or Emma, a Swiss company has you covered.

Erfolgswelle is firm devoted entirely to generating unique baby names. With 14 naming experts, four historians, and 12 translators on hand -- not to mention two trademark attorneys to ensure names don't conflict with companies and products -- the staff at Erfolgswelle will spend around 100 hours per client coming up with 15-25 possible names.

For about $31,000, that is.

“Based on the elements of the new name, we create a story with a positive message around the name," CEO Marc Hoauser told Buzzfeed. "That’s why all the parts of the name need a positive message in it. We often combine words in a new order. It’s like composing music or drawing; like all creatives, we transform existing elements into new, never-heard creations. Or we find fantastic words that were never used before as pre-names.”

If clients don't like the the first round of choices, Erfolgswelle staff will reportedly come up with 10-15 more.

So where did this idea come from? Hoauser says it stems from people's desire to stand out.

"We all want to be unique. Some of us want to be pioneers," he told The Huffington Post. "Not everyone is happy with his own name. Now they have a chance to create the perfect name for their babies."

Erfolgswelle's fee may be a little steep for most families. But the company, which claims it has been beset with questions about what names they have created, is offering money back to the first clients to go public with their baby's custom name.

“Up to now, all families want to keep the new name secret as long as possible, which we understand," the website reads. "...We will refund the entire fee to the first family that officially names a baby with a name created by [Erfolgswelle] and reveals the name to the press within two weeks. Then we will give this family the name."

Time to start saving!

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