Of course, it was WAY too soon.
United has sponsored the Tribeca Film Festival since 2014. Its 30-second spot continued to run at screenings until Friday night, when festival organizers axed it in a “joint decision” with United, according to The Hollywood Reporter. The festival ends on Saturday.
“United is a valued partner of the Tribeca Film Festival, and we are grateful for their continued support of our filmmakers and the arts,” festival spokeswoman Tammie Rosen told The Hollywood Reporter in a statement.
Apparently, prospective passengers didn’t feel the love.
Tribeca Film Festival and United did not immediately return requests for comment. This story may be updated.