Ever wondered how hipsters do weddings? You're about to find out. Urban Outfitters, Inc. is set to launch a bridal apparel website, WWD reports. The line will later expand into stores, CEO Glen Senk explained.
The dresses will be created by Anthropologie's design team and other guest designers. Senk also plans to offer bridesmaids' dresses, jewelry, shoes, accessories and invitations.
"We want to offer a community for brides," he said. "Travel services, wedding planning and flowers are things we could potentially offer. We're trying not to be just about selling products. We want to help the bride plan the wedding."