U.S. Consumers Choose Wal-Mart Over Tiffany: Zogby

Study: Consumers Becoming Less Materialistic, Choose Wal-Mart Over Tiffany

A survey of 41,175 adults by Zogby Interactive found Americans were choosing to live with fewer material possessions, with two out of 10 giving away more than 10 percent of their belongings and not replacing them in the new economic climate.

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