U.S. Television Wakes Up To Growing Latino Audience With New Options

We’re approaching the end of Hispanic Heritage Month (15 September to 15 October) and those channels that cater to Latino audiences have produced lineups of influential movies, rollouts of new series, and even a contest for first-time film-makers looking to break through into television. But as 1 October approaches, Latino audiences will still be tuning into their televisions as much as those in mainstream markets – if not more – and will find a very different landscape for them than just a few years ago.

There are about 54 million Latinos living in the US as of 2013, according to the US Census Bureau, making up approximately 17% of the population and 20% of the 18-39 demographic that advertisers crave. Those young Latinos, one of the fastest-growing demographics in the country, now have some new television options aimed at them.