From the moment this wacky animated Jii cigarette lighter arises from the scientist's lab in this Japanese commercial, we're intrigued.
Watch the electronic lighter -- which appears to be powered via a computer USB connection -- dance with mythical creatures, walk in a street parade, be a captain of a pirate ship, get hot and bothered with a lady candle, plug itself into a computer to recharge and fall in love. After all of that, we are surprised this USB guy doesn't go to outer space. Oh wait, yes he does.
The stimulus is too much to handle. It's invading our brains. A B C D E F Jii!