It's no secret visuals are an increasingly effective way to capture an audience's attention. However, videos can also be used as an effective component of SEO. They are valued high by Google and other search engines when ranking websites.
Follow these guidelines when using video marketing to boost your search engine rankings.
YouTube is the obvious choice for hosting a video on your website. However, paid sites like Wistia or Vimeo may be a better option for those wanting more control over ownership. The result listings will link to the video on your website rather than taking the viewer to YouTube.
Some of the most important places to put keywords for a video is in the filename, heading, title, and designated keyword fields. These keywords reinforce those used on your website, which increases SEO rankings.
GOOGLE PRIORITIZES VIDEO RESULTS
Within 48 hours some keywords used in your video can be found on the first few pages of a Google search. Videos are the only part of a website that carries as much value due to its use of SEO, visual and audio components and level of interactions.
Think of transcripts as the content portion of your video. This is where you can explain what your video is about, while giving you another location for keywords. Without it, search engines can't determine what exact content is contained in your video.
LANDING PAGE VIDEOS
These are concise videos that explain your products and/or services in an entertaining and compelling way. It's what captures the attention of your customers and builds trust and engagement among them. Being sure to integrate keywords will promote your SEO rankings with your landing page videos as well.
Stay ahead of the times to ensure the most out of your website and SEO rankings. To learn more or to get started on creating a meaningful video marketing campaign, contact us today!
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more informationTrack ballot status
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
Polling hours on Election Day: Varies by state/localityMy Polling Place