Editors Cut Sizes Out Of Clothes To Cater To Celebrity Egos (VIDEO)

"The Today Show" took a look at the difference in clothing sizes among retailers, after the New York Times' most e-mailed article on Monday was "One Size Fits Nobody." Said report, in a nutshell:

Take a woman with a 27-inch waist. In Marc Jacobs's high-end line, she is between an 8 and a 10. At Chico's, she is a triple 0. And that does not consider whether the garment fits in the hips and bust. (Let's not get into length; there is a reason most neighborhood dry cleaners also offer tailoring.)

Uh-huh. Exactly as we suspected.

Writer Stephanie Clifford told Ann Curry that men's sizing was standardized around the time of Civil War uniforms, but there were no measurements put in place for women and eventually designers started dabbling in the dark world of vanity sizing. Clifford also believes that sizing issues have upped the outrageous amount of clothing returns -- $194 billion last year.

More magazine's Lesley Jane Seymour was on-hand to share the following anecdote: "When we go to shoots, it's all about the ego. We actually cut out the size. If a celebrity says that she's a size 8 and we know she's not, we cut the sizes out because she won't put it on if it says it's a size 10."