Victoria's Secret Is Getting Rid Of Swimwear, And It's All On Massive Sale

Prices are slashed, just in time for summer!

Back in April, Victoria's Secret's parent company announced that the lingerie chain would restructure to focus on three business units: lingerie, beauty and the signature Pink line.

Buzzfeed reported at the time that Victoria's Secret would be phasing out swimwear along with its print catalog this year, as a consequence of prioritizing "core merchandise categories."

A first quarter earnings conference call on Thursday confirmed what devoted VS Swim fans hoped wouldn't be true. Calling swim a "flat-ish business over the last several years," Victoria's Secret CFO Stuart Burgdoerfer explained the retailer's exit from swim will help "accelerate growth" in the other three areas.

The silver lining? A massive sale on Victoria's Secret's entire online inventory of swimwear.

Prices on one-pieces, two-pieces, coverups and more are slashed, some more than half off. It's a bittersweet day for beach-goers who have sworn by the sturdy suits for years.

The fate of the catalog, which the brand said would take a back seat to things like "loyalty programs and brand-building engagement," is less surprising, considering the influx of online shopping in the years since it launched. But still, it's a loss for teenage boys with mailboxes everywhere.

H/T Racked

Victoria's Secret Fashion Show 2015