FORT LAUDERDALE - Cancer has touched so many of us -- and sometimes it hits very close to home. Such is the case for SMG's EVP Tracey Scheppach whose son Ryan, 9, is battling leukemia. His official diagnosis is High Risk Pre-B ALL (Acute Lymphoblastic Leukemia). Tracey has taken to doing triathlons to raise awareness and to help fund a cure for the disease.
David J. Moore, chairman of Xaxis and president of WPP Digital, lost his wife Ioanna to brain cancer in 2010. Dave and his two children have created a Foundation to help fund brain cancer research. He raises funds by running marathons and triathlons around the globe.
Having Dave and Tracey at our executive retreatt in Florida made for an extraordinary opportunity to organize a run/walk. It was well attended by our participants and supported by AOL and Videology. Each company made generous donations to both organizations.
It's my hope that the run will help Tracey and Dave in their very personal, brave and passionate efforts in fighting cancer. Their efforts are inspiring.
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