Data has been a tool for marketers for a long time, but the emergence and access for behavioral data coupled with data is driving innovation. It is the "co-dependance" of the two that is becoming incredibly powerful, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV
This new synergy will be evident as as wearables become more widely uses.
We spoke with Fremont for our lead-up to CES. He says that wearables will be big at next month's CES as will be augmented and virtual reality.
This video is part of our series "The Road to CES" presented by YuMe.
You can find this post on Beet.TV.