VIEQUES, PR - Virool, the San Francisco-based video adtech company that provides "outstream" or "in-article" video advertising, is powering its growth with a data management platform that has 450 million uniques, says Brian Danzis, Chief Revenue Officer, in this interview with Beet.TV
He says the company, which had originally focused on building audiences for individual "influencers" has expanded to include mid-tail customers and large global agencies and brands.
The growth of out-stream is being accelerated by the needs of marketers to promote longer form "advertainment" outside of the pre-roll. The IAB recently defined advertainment.
You can find this post on Beet.TV.