FORT LAUDERDALE -- It's one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology...
- "Sand -- How we can use our Nielsen and Rentrak data to score television inventory and then to help our customers to access that inventory through the aggregators and SSPs? Pretty simple stuff, but important stuff and that's really where this market has kind of started from the bottom up."
- "Rocks -- These are premium media owners and agencies who don't just want to release their inventory to the aggregators and SSPs, they want to sell it directly like they always have. That's small, really starting to roll out now, but that's really starting to grow."
- "Boulders -- Investment in plumbing and foundations. That includes things like the work we're doing with our exclusive partnership with Mediaocean to have this dynamic data exchange and integration between our platforms, so agencies can access and optimize the inventory they've bought on an upfront basis."
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat on this page.
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