The demands of clients, consumers and new technologies are pushing agencies to work faster, says veteran marketer Wendy Clark who joined DDB as North American CEO earlier this year from a top marketing spot at Coca-Cola.
The emerging formula of success on Madison Avenue is speed and quality, she says. She also explains the value of diversity in building a relevant, successful company.
While media platforms available to marketers are quickly changing, the core importance of advertising is story telling.
In the interview, Clark talks about her move from the marketing to the agency role.
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