At the Digitas NewFronts event on Thursday in Manhattan, the message to marketers was direct and cautionary: In the era of consumer choice and ad blocking, if you don't successfully engage, "you die." You become "invisible."
The theme of the Digitas NewFronts was titled "Skip Ads."
At the event, we spoke with Tony Weisman, CEO of DigitasLBi NA.
Digitas is the founder of the NewFronts and remainsthe only agency to present at two-week series of some 40 events.
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