(VIDEO) Dynamic Creative is the "Next Big Wave" in Media, Omnicom Digital Chief Jonathan Nelson

(VIDEO) Dynamic Creative is the "Next Big Wave" in Media, Omnicom Digital Chief Jonathan Nelson
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

SAN FRANCISCO -- Programmatic buying buying has become a "huge component" of our business, says Jonathan Nelson, CEO of Omnicom Digital, in this interview with Beet.TV The "next big wave" will be dynamic creative advertising tied to the programmatic buy, he says.

We spoke with him last month in San Francisco about emergence of new vertical video formats, innovation in Silicon Valley and the expectations of clients heading to CES next month.

Omnicon recently won the bulk of P&G's media buying in North America.

This interview is part of our series, the Road to CES, presented by YuMe. For more clips from the series, please visit this page.

You can find this post on Beet.TV.

Popular in the Community

Close

What's Hot