"This has really been the year of addressable TV. We've done literally triple the amount of work compared to 2014," according to Experian addressable advertising product lead Brienna Pinnow. Now the data company wants to do more? But what exactly?
"To develop the technology and platform to really become the hub of addressable TV for advertisers," Pinnow tells Beet.TV in this video interview.
She says Experian will, in a couple of months, launch an addressable TV ad platform for advertisers and video publishers alike. But integration with other technologies will be key.
"Everyone's trying to be the one-stop shop," Pinnow says. "We have to make sure that the data and linkage that we enable is accessible to other tech platforms as well. So we're building our own, but we're also ready and willing to share that data and linkage with other platforms."
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat on this page.
You can find this post on Beet.TV.