Data and technology provider Experian Marketing Services is the "hub" for the growth of addressable advertising. It has arrangements with marketers and key cable and satellite operators who deliver addressable TV advertising, explains Brienna Pinnow, who leads Experian Marketing Services' addressable advertising products.
Demand for addressable products have tripled recently, she says.
She says the roadmap for Experian is a data "super highway" linking Experian and other data with media partners. More on her POV on addressable advertising in this company white paper.
Programming Note: Pinnow will be part of the Beet.TV executive retreat in Fort Lauderdale next week.
You can find this post on Beet.TV.