Facebook is tweaking the way businesses can present themselves using Pages, and one of the execs in charge says it's about getting better representation and better outcomes on mobile devices.
"If you're a restaurant here in New York City, you can have your menu page there, you can make a reservation, you can click to call that restaurant,"says Facebook global agency development director Patrick Harris, in this video interview with Beet.TV.
"We want to make that navigation experience, and the ability to find the most relevant information to you, as easy as possible for all businesses.
"We want to provide the right type of canvas in a mobile-based environment... "Without having to send you to another landing page ... we're trying to make it as frictionless as possible for the consumer. We can help connect people to commerce.
You can find this post on Beet.TV.