You are probably catching on, and yeah - Video is the next big thing. You see it on your social media feed and you can see it on your metrics. And for us, changemakers, purpose driven entrepreneurs, this is also a game changer.
How many kickstarters campaigns have you engaged with because they had a video? How many times have you shared a powerful video that someone else posted, because it moved you? We really get the power of storytelling through video.
Here are 5 reasons why video is the future of content marketing [especially through social media].
1. More Traffic
The average internet user spends 88% more time on a website with video. 50% of mobile traffic is used on videos. By 2019, 80% of traffic in the internet will be due to videos. This is more than three-quarter of virtual traffic. As an entrepreneur, having a killer strategy and a flow of creative content for your brand is your next big step if you want to boost things up.
2. More ROI
Using video on landing pages can increase conversion by 80% and 64% of consumers are more likely to buy a product after watching a video about it. But what does that mean to you? An average video production can go from $1000 [semi-pro] to $10.000[pro].
If you have X amount of traffic on our website, but your new video could convert 20% more customers, how much value would that have for you?
3. More Viewers
Do you know that 60% of video viewers are likely to watch more than two-third of the video? When compared against text-based marketing methods, videos promise higher rates of retention. Yup, it is a much-preferred method of communication.
4. More SEO
A study that was conducted on search engine results pages revealed that more people prefer video results than text. Videos prove to be eye-catching and interesting. It encourages people to stay longer in a specific site. When you are posting your video to YouTube, make sure that the title matches how someone would search for what you are posting.
5. More Clicks [on email]
When you included a video in an email, the click-through rate increases by 200% - 300%. This is why heavy text-based emails are replaced by simple but engaging videos. Make sure to add "video" on your subject line.
Check out Fern Olivia's video for example. In less than 60 seconds she is telling her possible clients what she is all about. She uses this video on her landing page and has great success with it.
Click here to learn more about how to use video to boost your brand awareness.
Love, Lucia [Founder & CEO of Tinylicious, a Los Angeles-based video making company. Passionate about creative people, changemakers and beautiful minds that want to create awesome video content and give their business or brand a voice]