The Blog

(VIDEO) Podcasts Ascending: Even Jerry Lewis Wants In, Says Ira Glass

This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

With the inclusion of the podcast app in newer iPhone, and the success of series like Serial, podcasts are enjoying rapid growth, says Ira Glass, the public radio veteran and producer of This American Life.

We spoke with Glass last week at the Digitas NewFronts where he pitched the marketing value of podcasts to a room of brand marketers and Digitas execs.

While precise analytics around listener engagement is more than a year off, the medium has produced valuable returns for early marketers like MailChimp. He says that marketers have not tapped podcasts, but expects that to develop.

In the interview, Glass talks about a groundswell of interest in medium and entrance of a number of enabling companies and a surge of creativity. He says he has gotten personal inquiries about starting podcasts in recent days from actor/comedian Jerry Lewis and the writer Malcolm Gladwell.

You can find this post on Beet.TV.

Before You Go

Popular in the Community