COLOGNE - Sky's AdSmart addressable ad program, launched nearly two years ago, has served ads to satellite-connected TV's for nearly 500 advertisers, including some 70 percent who hadn't been on Sky or indeed on television, explains Jamie West, Deputy Managing Director, SkyMedia, in this interview with Beet.TV
We spoke with him on the DMEXCO show floor about the scope of AdSmart, the extent of addressability of the product, and how Sky is working with agencies and brands on new forms of creative advertising.
This video is part of series of Beet videos produced at DMEXCO, presented by FreeWheel. For more videos from the series, please visit this page.
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