COLOGNE - Technology is powering a transformation of the creative ad agencies along two lines: one is targeted or "precision" marketing, and the other is around the analysis of consumer data in the creative process. Underlying all this is the "speed" of execution, explains Troy Ruhanen, Global CEO of Omnicom's TBWA agency.
We spoke with him last month at DMEXCO about the changes in the agencies, clients and the future of television.
One of the world's most respected agencies, TBWA has been the agency for Apple for some 30 years.
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