LONDON - Civolution, the Netherlands-based audio content recognition company (ACR) is finding high click-through rates with Twitter, synching TV ads with Twitter ads units. A pilot program with Omnicom's Resolution Media on a movie campaign found click rates of as 250%, the company announced at Cannes.
We spoke with Andy Nobbs, CMO of Civolution about the ad synch product along with other company offerings which also synchs programming across multiple devices.
We spoke with him for "The Road to DMEXCO," a series of interviews with industry leaders produced in New York, London and San Francisco, sponsored by Civolution.
You can find this post on Beet.TV.