(VIDEO) UK's Sky Taps Videology for Programmatic Video Ad Solution

FORT LAUDERDALE - Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its "converged video advertising solution," the companies announced today.

Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of "agnostic" video and the new opportunities for broadcasters to manage the sale of of both linear and digital video assets.

This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.  You can find more videos from the Beet Retreat on this page.

You can find this post on Beet.TV.