Much has changed in the world of beauty in the past few decades. The quality of makeup and skincare products has gotten higher, and so have the expectations of beauty placed upon women. (Thanks, Photoshop.)
But one thing that never seems to change is the pursuit of perfection... and beauty companies' ever-so-helpful (read: aggressive) suggestions on all the ways we can make ourselves look better. We took a look at some old beauty ads and realized just how little has changed.
We've always wanted to...
Look more awake
Get soft, shiny hair
Improve our "complexions"
Cover gray hairs
Fight signs of aging skin
Get a "deep clean"
Get younger hair
Keep our hair color as long as possible
Find one product that just does, like, everything
And yet some things have changed...